Search engine optimization (SEO for short) is essentially theway toward getting website visitors (or traffic) from “free” or “organic”search results in search engines like Google or Bing.

All major search engines have primary search results that areranked based on what the search engine considers most relevant to users. Wecall these natural outcomes, since they are free and not driven by paidnotices.

Search engine optimization helps maximize the number of visitorsto a particular website or page by ensuring that the site appears high on thelist of organic results returned by a given search engine.

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